The Brand team for KitchenAid needed help optimizing their Grain and Rice Cooker Amazon A+ Content. Our competitors were telling a more complete story within the image carousel and we were losing market share. I designed a new infographic system to help better tell our product story and sell more units. The A/B test confirmed the optimized graphics had a 77% probability of being better and sold more units across the test dates. The Brand team decided to apply this style to all carousel content moving forward.​​​