​​​​​​​For a global launch in 2025 KitchenAid, is introducing a new mass blender that gives you more control to make your recipes your way. With the Pure Power Blender, you have the control to Blend the Rules.​

 

As the lead art director on the project, I guided the look and feel for the campaign assets, introducing new colorful set designs, modern wardrobe and warm lighting. All assets were made for the global playbook launch and included social, OLA, email, web, e-commerce, and in-store. 

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Creative Team: Sarah Uchison, Emma Killeen, Andre Griner