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What started out as paper dolls, turned into a kids lifestyle brand.
Dress Like Kids began as a small, heartfelt idea: paper dolls designed to help kids imagine futures without limits. What started as a free, creative resource quickly revealed something bigger—an audience hungry for representation, play, and possibility. I listened carefully, and let the brand grow with intention.
DressLikeKids.com
Chicago Tribune Article
We Are Woman Owned Article
Built a brand
I created the brand from the ground up, including the logo, visual identity, illustrations, lifestyle photography, tone of voice, and brand persona. Every touchpoint was designed with care—ensuring the brand felt warm, inclusive, and purposeful while remaining playful and accessible.
Connected with my audience on social
I built a social presence grounded in three clear content pillars: product storytelling, kids lifestyle content, and words of encouragement for caregivers. Through intentional storytelling, thoughtful community engagement, and partnerships with aligned influencers, the brand grew organically and fostered a loyal, values-driven audience.
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