Dino Buddies Brand Identity
Maxi Canada aimed to expand the reach of their dinosaur chicken nugget brand, Dino Buddies, with the objective of attracting acquisition interest from a larger manufacturer.
In my role, I spearheaded the creative team development of the Dino Buddies brand for their website and organic social content. I crafted the visual identity and ambiance of Dino Buddies' social presence, strategically aligning it with content pillars, resulting in the remarkable growth of their follower count from zero to 36k.
Creative Team: Brian Metzger, Kayle Antony, Jess Strohecker
A refreshed brand website that made moms and kids roar for more.
I lead visual design update of the website which included a full site redesign with new content and activities.
We added a "Buddy Quiz" and Coloring pages to give parents fun activities to do with their kids. By adding this content, we maximized engagement on the website.
Organic + Paid social content that helped the brand reach 36k followers from scratch
