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Dino Buddies Brand Identity
Maxi Canada aimed to expand the reach of their dinosaur chicken nugget brand, Dino Buddies, with the objective of attracting acquisition interest from a larger manufacturer.
In my role, I spearheaded the creative team development of the Dino Buddies brand for their website and organic social content. I crafted the visual identity and ambiance of Dino Buddies' social presence, strategically aligning it with content pillars, resulting in the remarkable growth of their follower count from zero to 36k.
A refreshed brand website that made moms and kids roar for more
Organic + Paid social content that helped the brand reach 36k followers from scratch
Influencer content that inspired creativity
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