The Best Meals Happen at Home

"The Best Meals Happen at Home" multi-manufacturer campaign spotlighting consumer packaged goods at Publix grocery stores.

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In my role as the Lead Art Director for this Effie Award-winning initiative, I was pivotal in shaping the campaign's visual identity. I defined the distinctive look and feel, established a branded lockup, and art directed photo shoots. 

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During my tenure at Wunderman Thompson, I took charge of optimizing social content for Facebook, significantly boosting follower engagement. Recognizing the need for agile content creation, I spearheaded the establishment of an in-house photo studio, providing the team with the tools to produce dynamic and impactful visuals.