#MadeWithKitchenAid

To boost brand recognition among Millennials and Gen Z, KitchenAid embarked on its first ever TikTok campaign. Our UCG initiative successfully engaged TikTok creators, encouraging them to craft innovative recipes using inspiring content from influencers and in-house created content. Participants not only had the chance to showcase their culinary skills but also the opportunity to be featured in our exclusive #MadeWithKitchenAid cookbook. The cookbook launched the following year as an exclusive from media partner, Taste of Home. 

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My Role
Art Direction for all content

Creative Concepting

Influencer Concepts

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Results:

• Earned Media: 172.5 million impressions and 5 placements

• Purchase Intent:  +3.4% lift among individuals considering KitchenAid for the first time.

• TikTok Follower Growth: The KitchenAid TikTok account experienced a substantial gain of 8.6K followers from May to September, primarily fueled by the success of the #MadeWithKitchenAid campaign.

• Recognition: Garnered attention from Bizarre Voice, earning a spot in their list of top 10 favorite social commerce examples.