Mix it Forward

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KitchenAid's gesture of gifting a Holiday 2022 Stand Mixer to Jennifer Garner ignited a creative endeavor. Jennifer, on a quest for like-minded souls, personally delivered KitchenAid's presents to four individuals making a positive impact. The spontaneous meet-and-greet moments were captured in videos shared on both Jennifer and KitchenAid's social channels, garnering millions of views. These heartwarming encounters struck a chord with fans, expressing love for KitchenAid, Jennifer Garner, and the festive collaboration.

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My Role:
Art Direction

Creative Concept

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Results:

• Earned Media: Secured 3 placements, amassing 152.5 million impressions.

• Triggered 2K social mentions within one day of posting.

• Surpassed benchmarks for engagement rate and video views.

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