See Joan Run

She Should Run, a non-profit dedicated to fostering women's participation in political leadership, saw a substantial boost in women nominations during the 2016 election season through our collaboration on the See Joan Run campaign.

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In addition to contributing as an illustrator for the campaign's book, my involvement extended to crafting a comprehensive digital presence. This encompassed developing engaging social media content, designing a mobile site, and creating impactful press kits and letters. Beyond regular work hours, I actively campaigned for the book, securing a feature in the Chicago Tribune. The campaign gained notable recognition, drawing attention from influential figures like Shonda Rhimes and Madeleine Albright.

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The Results

• 63M impressions

• Nominations increased by 300%

• Silver Reggie Award Winner

• WPP’d Cream Award Winner

• Cannes Lions Entry