LEGO came to Wunderman Thompson to develop a promotional site for The LEGO Movie 2 Sweepstakes at Walmart. I lead the team in creating a digital platform that not only hosted the contest, but also incorporated user-generated content (UGC), enticing movie teaser content, a seamless Walmart e-commerce integration, and a customized character quiz.
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Taking charge of the project, I guided the team through crucial card sorting activities and brainstorming exercises to ensure a strategic approach. I introduced new ways of working by presenting meticulously designed UI moodboards accompanied by comprehensive wireframes.